Our client is the largest company in Europe selling vitamin supplements directly to consumers. The business model is based upon selling high quality supplements at a below average price online in multiple European countries. Consumers have the flexibility to purchase the supplements as a trial, one-off or recurring and can change their plan at any moment. To achieve maximum market penetration the client requires a high degree of flexibility in pricing and offering. Coppermine provides the flexibility which allows our client to A/B test everything. All aspects of the solution need to scale with the volumes our client processes.
The original solution consisted of multiple systems and vendors.
Due to the multi-solution setup, the solution was
Our client realized that as time progressed they were becoming less flexible and needed to change. Coppermine was given the mandate to migrate the systems into the Coppermine generic e-commerce solution and provide access with the REST API. The following key requirements were set:
We redesigned the software landscape for our customer which enabled them to become flexible once more. We implemented our Coppermine backend solution which integrates with a custom frontend through our REST API. The backend integrates with logistic and payment service providers for shipments and payments.
We provide a one-stop solution for our client. The following features are used: